Be findable locally
Make it easier for nearby buyers to discover your work through search.
The Land It book
Land It in the Dirt World.
Josh Stockel's digital-marketing playbook for the owners building land clearing, excavation, and demolition companies.
A companion to the conversations
Build a name people call first.
The podcast gets contractors talking about the work behind their businesses. In the book, Josh puts his approach to getting found and attracting better-fit jobs in one place for owners who want to understand their marketing.
It is written for operators who would rather build a dependable pipeline than buy another pile of recycled leads. From local search and your website to paid ads and a recognizable brand, the focus is on making the next marketing decision with more context.
Inside the book
Marketing built for the dirt world.
Give your website a job
Help visitors understand the work and take the next step.
Spend with intention
Put paid promotion behind the right kind of jobs, not just more clicks.
Build a lasting brand
Become known for the work you want to win.